COFFEE SHOP
The Moon Phase Menu
Each phase of the moon unlocks a different off-menu drink. When the moon changes, the secret drink changes. Customers start asking, “What’s the moon drink right now?”
AN OUTSOURCED IDEA DEPARTMENT FOR SMALL BUSINESS
You run the business.
We keep thinking about how to grow it.
Fresh, practical ideas created for your actual business — without hiring a marketing department.
Promotions. Slow-day fixes. Customer loyalty. Seasonal opportunities. Events. Word of mouth. Social content. New offers. We keep looking for the next thing worth trying.
One-time $20 study · You keep all 8 ideas · No subscription · No obligation
WHAT WE DO
We look for useful opportunities hiding inside your business.
Not generic marketing tips. We study what you sell, who buys it, what makes you different, what is underperforming and what customers might actually respond to.
1
Get more customersPromotions, offers and reasons for new people to try you.
2
Fix slow daysIdeas built around the days, hours or services that need help.
3
Bring them backRepeat-business ideas, rituals, recognition and loyalty.
4
Get people talkingWord-of-mouth ideas customers have a reason to tell somebody about.
5
Use the calendarSeasonal opportunities, local events, launches and timely campaigns.
6
Know what to try nextA steady stream of specific ideas instead of staring at a blank page.
A FEW EXAMPLES
Good ideas should feel like they belong to the business.
Not templates. Not “post more.” The idea should fit the name, customers, products and personality well enough that the business could actually own it.
BOOKSTORE
The Forbidden Shelf
Books are wrapped so the title and cover disappear. The only clue is a provocative line. After reading it, the customer writes the clue for the next reader.
GIFT SHOP
Don’t Tell Me What to Buy
The customer gives three clues about the recipient and a budget. The shop chooses and wraps the gift — and the buyer doesn’t see it before it’s opened.
The goal isn’t to sound clever. The goal is to find an idea your business can actually use — and customers may actually remember.
THE EASY FIRST STEP
Try our thinking for $20.
Tell us about your business. We’ll study it and give you 8 specific ideas created for you.
$20 ONE TIME
You keep all 8. No subscription. No obligation. No sales call required.
Study My Business →YOUR 8-IDEA STUDY
What could we find?
Ways to get noticedReasons for new customers to pay attention.
Ways to bring customers backLoyalty, rituals, recognition and repeat visits.
Slow-day opportunitiesIdeas aimed at the parts of the business that need a lift.
Promotions + eventsOffers that feel like your business, not another coupon.
Seasonal opportunitiesTimely ideas worth doing before the moment passes.
Word-of-mouth ideasThings customers might actually tell somebody about.
New ways to present what you already sellSometimes the opportunity is already sitting on the shelf.
Something you could become known forA stronger reason for customers to remember and choose you.
LIKE THE WAY WE THINK?
Make us your Idea Department.
We keep studying your business and looking for what you should try next — so you don’t have to invent every promotion, campaign or growth idea yourself.
Slow Tuesday? We’ll think about it.
Holiday coming? We’ll think about it.
Service customers overlook? We’ll think about it.
Need something worth posting? We’ll think about it.
Need a fresh promotion? We’ll think about it.
ONGOING IDEA DEPARTMENT
Start at $99/month.
FIRST 3 MONTHS$99PER MONTH
MONTH 4+$299PER MONTH
$99/month for your first 3 monthly payments. Beginning with month 4, the ongoing rate is $299/month. Month-to-month. Cancel anytime.
Fresh growth ideas
Promotions + campaigns
Slow-day opportunities
Seasonal ideas
Graphics + social content
Short videos + ready-to-use assets
You approve everything before use. Your Idea Department does not take over or manage your website unless separately agreed.
Start My Idea Department →YOUR IDEA DEPARTMENT
You already have a business to run. Let us keep thinking about it.
You don’t need another pile of marketing theory. You need useful ideas you can actually try.
Start with 8 ideas for $20. If you love the way we think, keep us around.
Show Me My 8 Ideas →QUESTION FIRST?